Enterprise Web Content Management (EWCM) and Digital Experience (DX) platforms are among the biggest and most crucial investments that companies are making this year. Personalization, cloud platforms and intelligent workflow management have gone from 'nice-to-haves' to 'must haves' in a matter of moments - all to keep up with the shifting and ever-more-demanding end-user expectations.

Our guest, Forrester analyst Mark Grannan, has kept his finger on the pulse of the DX industry for many years. He studies how DXP strategy is evolving and what is becoming crucially important to look for in DXP vendors. Listen to Mark and BloomReach CMO Kevin Cochrane as they discuss the future of digital experience platforms and what it means for enterprises today.

In this webinar you'll learn:

  • DX trends and 'must haves'
  • How the market is evolving and evaluation of DX platforms is changing
  • How to determine which platform is best for your business
Mark Grannan
Senior Analyst at Forrester

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Raj De Datta
CEO and Founder at BloomReach

With 10 years of enterprise and entrepreneurial experience, Raj is a three time leader of an entrepreneurial venture. He founded BloomReach seven years ago with the purpose of making the Web more relevant. Prior to his time at BloomReach, he was an Entrepreneur-In-Residence at Mohr-Davidow Ventures.

Kevin Cochrane
CMO at BloomReach

Kevin Cochrane leads the global marketing team at BloomReach, charting the company’s strategy for international growth and broad market penetration. Kevin has been a leader of the CMS industry since its inception, leading marketing teams to success at companies such as Interwoven, Alfresco, and Adobe (which he scaled from $40M of revenue to $200M+, ushering in a new era of growth for the company). He continues to be a thought leader and visionary in the Digital Experience space.

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