The sad truth is, retailers struggle to make their sites truly personal.
The search box doesn’t know you. The site navigation doesn’t know you. Even the recommendations don’t really know what YOU like and what you don’t. But those sites are living in the past. Personalization, true personalization, is the path forward. This ebook will:
Show the way forward in a world that has left separate and distinct retailing channels behind.
“To be recognized, to be listened to, to be understood -- they are among the most basic human desires. We want those who we deal with to know us. We want our experiences to be personal.”