So, why are personal experiences so hard to come by? The big jewelry company on the radio says personalization is adding your mom’s initials to the bracelet you’re buying her. A pizza chain considers a “personal pizza” one that is small enough for you to eat all by yourself. Some retailers ask you to tell them exactly what you like and then when they sell that to you, they call it personalized.
Why does it always seem that retailers are just not that into us? Why can’t retailers walk a mile in our shoes?