On desktop, tablet or mobile, people need the experience to match their use-case, intent and device. Adopting responsive design may help a site look great on any size screen. But what the users really need is a “responsive experience”.
Small screens, thumb typing and multi-tasking make a responsive experience particularly important for mobile visitors. Done well, it can delight customers, as well as increases revenues and loyalty.
Download "Responsive Experiences" to learn how top e-commerce companies are using big data to create responsive experiences for their customers.