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The “Google Effect” has created a completely different set of consumer expectations and behaviors when a visitor lands on your site – expectations that are driven by the ability of modern search technologies to understand language at scale and to infer intent.
The most obvious result of their expectations is that they expect a search to work: Typing a query into a search box should infer the search they meant and yield the results they seek. After all, if Google’s algorithms deliver incredible precision at the scale of today’s massive web, why shouldn’t an on-site search query deliver precise results, at the very least?