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Providing a personalized shopping experience for customers across all channels is becoming an increasingly vital key to survival. Consumers have all the options in the world when it comes to how, when, where and with what device to buy. You have to stand out by showing customers that you know them.
But what, exactly, is personalization?
What passes for personalization today -- broad recommendations and the suggestion that “shoppers who view this, also viewed that -- is not meeting consumers’ expectations. Retailers know what they need to do, but are being stopped cold by the resource gap — that realization that they simply don’t have a big enough team to target and segment down to an audience of one.
Register to receive “The Future of Personalization: Bridging the resource gap with technology” e-book and find out how to close the gap with big data, machine learning and natural language processing.