As the Amazon empire continues to encroach on the B2B market, manufacturers and brands are questioning how to fight back and reclaim a slice of market share.

Learn from Sunny Mallavarapu, Digital Transformation PM, the journey Bosch Power Tools have taken to stay relevant and thrive in these challenging times, through the creation of a world-class digital experience.


  • The challenges Bosch Power Tools were facing and their decision to undergo digital transformation
  • How adopting a 'headless' experience platform gives them the flexibility and velocity to build unique customer experiences across their many geographies
  • Top tips for companies embarking on or undergoing digital transformation
Sunny Mallavarapu
Digital Transformation PM, Bosch Power Tools

Randy Kohl
Head of Marketing, Gorilla

Alice Wyatt
Director of Partner Marketing, Bloomreach