Overcoming the 4 biggest digital challenges with innovations in DX

Customer expectations of the online experience continues to rise, and businesses are often caught racing to catch up. Yes, the idea of a continuously personal and relevant customer-journey that spans across every touchpoint is a common goal, but nearly every company faces technological and process related roadblocks when it comes to creating this ideal journey.

In this webinar, we look at 4 major challenges businesses are facing when it comes to digital experience (as recently highlighted by Forrester Analyst, Mark Grannan) and dive into the strategies your company can take to create a differentiating experience that hooks your visitors.

Join Kevin Cochrane, BloomReach CMO, and Arjé Cahn, BloomReach EMEA CTO, for a one hour webinar with insights into rising tactics, such as intelligent content and value-based personalization, that can help you surpass customer expectations and remove the roadblocks to the ideal customer journey.

This webinar will dive into the following challenges:

  • Broken content lifecycles
  • Manual, siloed web publishing which leads to fragmentation of the digital brand
  • Weighty, overly-customized systems that require high-cost web operations
  • The barrage of unscalable tools that can’t handle your experience end-to-end
Kevin Cochrane
Chief Marketing Officer at BloomReach

Kevin Cochrane leads the global marketing team at BloomReach, charting the company’s strategy for international growth and broad market penetration. Kevin has been a leader of the CMS industry since its inception, leading marketing teams to success at companies such as Interwoven, Alfresco, and Adobe. He continues to be a thought leader and visionary in the Digital Experience space.

Arjé Cahn
Chief Technologie Officer at BloomReach

As CTO and co-founder of Hippo, Arjé is the technical brain behind the BloomReach digital experience platform. He has earned his stripes in the open-source world as an elected member of the Apache Software Foundation. He was listed as a top 5 CMS executive under 35 by CMSWire and is a frequent speaker at conferences on web experience management and open-source.

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