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As a web merchandiser, figuring out how to optimize your site for conversions can sometimes feel like you are trying to find a light switch in the dark. Organizational demands, market pressures and time restraints often get in the way of you making data-driven decision.

On December 9, Brian Beck, Guidance SVP E-commerce & Omni-Channel Strategy and Dalin Brinkman, Lamps Plus Senior Manager Site Optimization & Mobile are turning on the lights. They will discuss some of the struggles of web merchandising and provide you with actionable tips to help drive conversion on your site.

You will learn to drive conversion by:
> Addressing the ebb and flow of trends with your taxonomy
> Decreasing friction that prevents customers from buying
> Identifying and serving different customer segments on your website